Bonze’s journey began in New Zealand’s legendary Bay of Islands, where he was mentored by local charter captains. His career launched when a lure he designed in a school tech class landed a striped marlin on its very first day. As word spread through the fleet, a hobby transformed into a world-class brand.

Driven to master his craft, Bonze spent years refining his designs alongside elite skippers and lure makers in Kona, Hawaii. He has battle-tested his gear in the world’s most demanding marlin fisheries, from Cape Verde to the Azores, ensuring every lure meets the highest professional standards.

Today, Bonze Lures is a two-time Billfish Foundation award winner and a staple in elite angling circles. Built on decades of international expertise, these lures are engineered with a singular focus: landing the biggest fish on the planet.